Agenda

How can scientific achievements be effectively promoted, and how can innovative technologies attract the attention of not only the research community but also businesses, investors, and the wider public? During this panel discussion, we will explore personal branding for scientists, communicating the value of innovative solutions, and effective strategies for promoting technologies and startups. We will discuss how to present complex scientific topics in an accessible and engaging way, how to reach the right audiences, and how to leverage communication and brand recognition to support the commercialization of research results. The discussion will bring together perspectives from science, business, and communication, highlighting that even the most groundbreaking technology needs an effective strategy to reach the market.

Networking session organized as part of the project pt. „PPO WSL 2030. Utworzenie Regionalnego Obserwatorium Innowacji” realizowanego w ramach Działania FESL.01.03 Ekosystem RIS, Programu Fundusze Europejskie dla Śląskiego 2021–2027